Most people have heard of Evernote. It’s a note-taking and productivity app that’s been around since 2004.

Many Evernote competitors have come and gone in the last 15 years. But despite its faults, Evernote remains one of the most popular note-taking apps in the world.

1. Evernote Business allows teammates to access, edit, upload, and share notes and files from any device—even if they’re offline. Space to work with others Collaborating on a project? Trading ideas with a client?
2. From Wikipedia, the free encyclopedia Evernote is an app designed for note taking, organizing, task management, and archiving. It is developed by the Evernote Corporation, headquartered in Redwood City, California. The app allows users to create notes, which can be text, drawings, photographs, audio, or saved web content.

Although you’ve probably heard of Evernote, you may not have heard about Evernote Food. First launched in 2011, Evernote Food was a spin-off product that was designed specifically for foodies.

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However, while Evernote Food was popular and had a fanatically loyal user base, Evernote discontinued the product in 2015, following a management shake-up. In this post, we’ll be taking a look at why Evernote made the decision to cancel the product, as well as the apps that are still around that can fill the gap left by Evernote Food’s absence.

First, let’s recap what Evernote Food was and why Evernote shuttered it.

What Was Evernote Food?

Evernote Food was a combination of a recipe book, scrapbook, and social network, all centered on food and culinary culture.

The product had some of the same functionality as the main Evernote product but had several unique features:

• Explore Recipes, a discovery tool for finding new dishes
• My Cookbook, a personalized repository for recipes
• Restaurants, a Yelp-like search tool for finding local eateries
• My Meals, an Instagram-like social feed

At the time, Evernote Food was unique in that, while there were several tools dedicated to collecting recipes or finding new places to eat, no other tool gathered them all in one place.

Evernote Food was always going to be a niche product. But despite its limited scope, Evernote Food was very popular. So why did Evernote stop supporting the product?

Why Did Evernote Shutter Evernote Food?

Evernote Corporation

To understand why Evernote decided to stop supporting Evernote Food, we need to look at the state of Evernote as a company and a product around 2015.

Around the time when Evernote launched Food, the company was trying lots of different things to diversify its revenue streams. The company launched a range of Evernote-branded merchandise, such as notebooks, tablet styluses, and backpacks. It sold these products through the Evernote Marketplace, a now-defunct online store that carried a range of branded goods. The company also released Evernote Hello, a half-baked contacts app, in 2011.

The products Evernote launched around 2011 weren’t necessarily bad—they just weren’t necessary. The Evernote Marketplace was particularly confusing. Sure, the Evernote-branded Moleskine notebooks sold through the Marketplace were stylish, but they did nothing to reinforce Evernote’s core value proposition. The notebooks and styluses and backpacks felt like a confused cash grab by a brand that was losing sight of its identity.

Similarly, Evernote Food wasn’t a bad product. It actually predated the trend of taking “food selfies” by several years. With the exception of Flickr, there was virtually no competition in this area at the time. There was just very little reason to use Evernote Food over the core Evernote product. The primary Evernote app could already do everything that Evernote Food could do, and more. Developing and supporting two very similar products for audiences with significant potential overlap made no sense. Even though Evernote Food was a good idea, it didn’t align well with Evernote’s business model.

Some hardcore users were disappointed by the decision to close Evernote Food. But for Evernote as a brand, the closure of Evernote Food (and Hello and the Evernote Marketplace) was a difficult but necessary step.

Which Apps Should You Use Instead of Evernote Food?

Evernote Company

Evernote Food may be no more, but there are plenty of tools and products you can use to keep track of your culinary adventures. First, let’s take a look at finding new recipes.

Recipe Discovery: Pinterest

Evernote Food’s Explore Recipes tool was one of the app’s most popular features. When Evernote Food launched in 2011, there were few, if any, apps dedicated to helping people find new recipes. Today, there are dozens and dozens of recipe apps available for both iOS and Android. One of the best is the visual discovery engine, Pinterest.

With more than half of Pinterest’s 291 million monthly active users relying on Pinterest to broaden their knowledge of food and drink, Pinterest is a great way to find new recipes to try at home.

Since food content is so popular on Pinterest, the app makes it easy to find recipes that suit your tastes and dietary preferences. You can search for recipes by keyword, total cooking time, diet type, ingredients, or meal type.

Pinterest is available for Android and iOS and is also available as a web app.

Personal Cookbook: Copy Me That

One of Evernote Food’s most popular features was My Recipes, which allowed users to gather recipes from around the web into their own personal cookbooks. There’s no shortage of such apps today, but Copy Me That is one of the best.

Copy Me That is a recipe management tool that allows users to “clip” recipes they find online into a personal repository of recipes. At face value, this doesn’t sound that exciting. However, Copy Me That’s biggest selling point isn’t the app’s purpose, but how well it does it.

Let’s say you’re reading your favorite cooking blog and come across a recipe you want to try. With just one click, Copy Me That will scan the entirety of the article, isolate the actual recipe, and save only that information to the user’s profile. There’s no need to copy and paste ingredients lists between apps or wade through paragraphs of filler to get to the instructions. Copy Me That’s algorithm is remarkably accurate, and the app excels at extracting recipes—and only recipes—from even densely written, poorly formatted cooking guides.

Copy Me That is not only a recipe manager, however. You can also create personalized shopping lists based on recipes you want to try. There’s even a meal planner.

Copy Me That is available for Android and iOS. You can also use Copy Me That as a browser extension for Chrome, and as an active bookmark button in other browsers.

Restaurants: Yelp

If you’re a dedicated foodie, the chances are pretty good that you’re already using Yelp to find new places to eat.

As one of the most popular review apps out there, Yelp is an ideal restaurant-finding tool. You can quickly find new places nearby, compare user reviews of local hot spots, and narrow your search by neighborhood.

Although we tend to focus primarily on taste when exploring new restaurant options, dining out can often be a highly visual experience. Many Yelp listings feature images of restaurants and the food they serve. This makes it easy to find not only places serving the kind of food you want but also places with the right vibe. After all, a sit-down dinner at a Michelin-starred French restaurant might not be the most appropriate choice for a quick meeting with a prospective cofounder.

Of course, the primary focus of Yelp is its user reviews. The popularity of the app means that most restaurants will have at least a handful of reviews. Some may even have hundreds. Fortunately, Yelp’s reviews tend to be pretty useful.

Yelp’s reviews are clearly dated. This can be really handy if a restaurant has a few negative reviews, because the establishment may have made changes in the interim, based on customer feedback. Yelp’s reviews also give you some much-needed context. Although some Yelp users focus solely on an establishment’s star rating when choosing where to eat, many reviewers will provide a detailed summary of their visit. This can be great for identifying places that may have great food but also have poor service or rude staff, for example.

The Yelp app is available for both Android and iOS. You can also access Yelp via its web app.

My Meals: Instagram

It’s pretty clear that Instagram was a major inspiration for Evernote Food’s My Meals feature, so it’s hardly surprising that Instagram is arguably the best My Meals substitution out there.

Although it might sound hyperbolic, Instagram has quite literally changed the way we eat. People taking pictures of their food before eating used to be a strange and rare sight. Now, we might not even notice someone taking an artfully staged picture of their brunch.

More than half of all diners in the U.S. have chosen a restaurant based on the establishment’s social media presence. Of those diners, 75% chose a place to eat solely because of the images in a restaurant’s social feed. Some restaurants have begun offering diners “Instagram kits” to make taking pictures of their meals even easier. Instagram has also changed how restaurants select and prepare their menus. The “Instagramability” of a dish is now almost as important as how it tastes, though not all restaurateurs see that as a positive thing.

Evernote Company Transition Plan Outline

All of this is to say that, when it comes to showcasing how beautiful your last sit-down meal was, Instagram is perfect for sharing images of delicious food.

Bon Appétit

Evernote Food might not have been the most lucrative product for Evernote, but it did have a loyal following that mourned its loss. Even today, a true spiritual successor to Evernote Food has yet to materialize.

Of course, you can still use the core Evernote product to do many of the things you used to be able to do with Evernote Food. It’s easy to create specialized Notebooks specifically for recipes. Evernote’s Web Clipper is really handy for saving recipes you come across online. Evernote is far from perfect, but it’s still a highly capable productivity tool that can handle a surprising number of use-cases.

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Task management is defined as the process of handling the entire life-cycle of a task, right from planning to tracking to execution. It helps teams track tasks from the beginning, setting deadlines, prioritizing tasks, and assigning them to the right people. It ensures projects stay on track and get completed on time.

Evernote is an app designed for note-taking, organizing, task management, and archiving. It is developed by the Evernote Corporation, headquartered in Redwood City, California. Know more about the company profile of Evernote here, in this article.

Evernote - Company Highlights

Evernote - About and How it Works?
Evernote - Recent News
Evernote - Founder and History
Evernote - Logo and its Meaning
Evernote - Mission
Evernote - Business Model
Evernote - Revenue and Growth
Evernote - Funding and Investors
Evernote - Acquisitions
Evernote - Partnerships
Evernote - Competitors
Evernote - Challenges Faced
Evernote - Future Plans
Evernote - FAQs
Evernote - Conclusion

Evernote - About and How it Works?

Evernote is a company that suites software and services allowing users to capture, organize, and find information across multiple platforms. The company builds applications and products that are defining the way individuals and teams work.

The Company offers document scanning and searching, note templates, task listing, and archiving. Evernote serves customers worldwide.

The app allows users to create notes, which can be text, drawings, photographs, audio, or saved web content. Notes are stored in notebooks and can be tagged, annotated, edited, searched, given attachments, and exported.

Evernote is cross-platform, for Android, iOS, macOS, and Microsoft Windows. It is free to use with monthly usage limits, and offers paid plans for expanded or lifted limits.

Evernote version 10 is a complete re-write of desktop clients. When released it removed almost all preferences and so possibility to adjust application to user needs. This includes an ability to change global (system-wide) shortcuts, which caused particular problems for non-English speaking users. In the Evernote discussion forum it was indicated in late 2020 that updates to v10 were forthcoming to resolve the issues—v10.5.7 had addressed some, but not all, of the problems—with suggestions that users revert to an earlier version.

Evernote - Recent News

As of September 2020, Evernote released a completely redesigned app for iOS and new apps for Android, Windows, Mac arrived in the next week. The new iOS Evernote app is cleaner and simpler to look at than the old one, and comes with a whole bunch of UI changes and new features.

Evernote - Founder and History

After being founded in 2000 by Russian-American computer entrepreneur of Azerbaijani descent, Stepan Pachikov, EverNote Corporation ('EverNote' stylized with a capital 'N' by then) started marketing software for Windows desktop PCs, Tablet PCs and handheld devices like the handwriting recognition software ritePen and the notetaking and web clipping application EverNote (also with a capital 'N'), a Windows application which stored notes on an 'infinite roll of paper'.

Under the new CEO Phil Libin, the company shifted its focus to the Web, smartphones and also the Apple Mac, starting with Evernote (now with lower-case 'n') 3.0 in 2008. The Evernote Web service launched into open beta on June 24, 2008 and reached 11 million users in July 2011.

In October 2010, the company raised a US$20 million funding round led by DoCoMo Capital with participation from Morgenthaler Ventures and Sequoia Capital. Since then, the company raised an additional $50 million in funding led by Sequoia Capital and Morgenthaler Ventures, and another $70 million in funding led by Meritech Capital and CBC Capital. On November 30, 2012, Evernote raised another $85 million in funding led by AGC Equity Partners/m8 Capital and Valiant Capital Partners. On November 9, 2014, Evernote raised an additional $20 million in funding from Nikkei, Inc.

Evernote - Logo and its Meaning

The primary work of the app is store and remember the notes your write and it's for that reason it uses the Elephant symbol because the elephants have impressive ability to store the memory. As they say it, 'An elephant never forgets.'

Evernote - Mission

Evernote Company History

Evernote's mission is to help individuals and groups to remember everything, turn ideas into action, and work effortlessly together.

Evernote - Business Model

The company follows a freemium model: users try out the basic product for free, and when they become addicted, they upgrade to the premium service. It's a definite incentive to build the most customer-pleasing, competitive, addictive product you can.

The Evernote business model also takes one very important concept seriously: they are true to themselves. The app launched just a year after Facebook was introduced to the general public and social media was the much loved only child of the day. Evernote realized that to become as valuable as possible, it wouldn’t be because people were being social with their app.

Evernote - Revenue and Growth

Evernote’s 75 million users and $1+ billion valuation prove they’ve figured out their own unique growth engine. So what is it? And how did they get those first 100,000 users?

Evernote CEO Phil Libin doesn’t think of Evernote as just a multi-platform post-it note storage app. Rather, he describes the company as your “intellectual brain” and “ really about how you experience your life. The experience of your memories, what they mean to you, what can you use them for to make yourself more productive and happier. We really focus more on making a beautiful user experience.”

Evernote - Funding and Investors

Evernote has raised a total of $290M in funding over 11 rounds. Their latest funding was raised on Nov 9, 2014 from a Series E round. Evernote is funded by 21 investors. Nikkei Inc and Kortschak Investments, L.P. are the most recent investors.

Evernote - Acquisitions

Evernote has acquired 5 organizations. Their most recent acquisition was Penultimate on May 7, 2012.

Evernote - Partnerships

• Blinkist - The book-summarizing service Blinkist offers members to synchronize their highlighted text passages to Evernote. This happens in notes for each book with the title of the book as the note title.
• Deutsche Telekom - On March 25, 2013, Evernote announced a partnership with Deutsche Telekom to provide German customers with free access to Evernote Premium for one year. In January 2014 the partnership was expanded to additional European markets.
• Moleskine - In August 2012, Moleskine partnered with Evernote to produce a digital-friendly notebook with specially designed pages and stickers for smartphone syncing.
• Samsung - All Samsung Galaxy Note 3 phablets included a free one-year subscription to Evernote Premium.
• Telefónica Digital - On August 13, 2013, The New York Times reported that Telefónica Digital and Evernote entered into a global partnership agreement, giving Brazilian customers free access to Evernote Premium for one year. Under this global deal Telefónica users in Costa Rica, Guatemala, Panama, the UK and Spain were also offered the promotion.

Evernote - Competitors

Top competitors of Evernote are :

• ProofHub
• Tettra
• Simplenote
• CintaNote
• Notejoy

Evernote - Challenges Faced

'Silicon Valley is addicted to momentum,' Evernote CEO Ian Small said, by way of explaining how his company had come to be, as he put it, stuck. 'And to have momentum, you need to keep shipping things, and to keep shipping things, you need to keep pushing problems sometimes into the corner and look the other way. And eventually, the problem gets bigger than the room that you're in.'

Evernote Business Vs Evernote Premium

Evernote had five different apps run by five different teams for five different platforms, and each had its own set of features, design touches and technical issues in the beginning.

Internally, Evernote is a big name but still don't have a say in what their clients really need. And a solid freemium procurement technique has collected for them, 225M clients, they’re not taking advantage of that base at all.

Evernote Corp

Trying to build a product that pleased everyone led to stagnation and unfocused features, making it more difficult to compete as new services entering the market.

Evernote - Future Plans

None of us are happy to enter 2020 still asking you to be patient. But the good news is that we’ve now got ourselves (and you!) onto the launching pad.

The re-engineered web client (in limited release), the new mobile clients (in first preview), and the (as yet unreleased) new clients for Windows, Mac, and (yes!) Linux, along with the ongoing re-architecture and data migration they’ve been doing in the cloud, will set up Evernote to be able to innovate and ship with quality at a pace all of us haven’t seen in a long time.

And what’s most exciting is that the “finish” line to fixing the basics isn’t really a finish line at all. It’s the starting line of a new race: the race toward a whole new generation of innovation and improvement in the Evernote experience. In some quiet corners of Evernote, the company has already started running that race, and the team is looking forward to sharing that work with everyone when the time is right.

Evernote - FAQs

What does Evernote do?

Evernote is an app designed for note-taking, organizing, task management, and archiving.

Who Founded Evernote?

Evernote was founded in 2000 by a Russian-American computer entrepreneur of Azerbaijani descent, Stepan Pachikov.

How does Evernote make money?

The company follows a freemium model: users try out the basic product for free, and when they become addicted, they upgrade to the premium service.

Is Evernote for free?

The basic version of Evernote is free, but it limits you to adding 60MB of new notes a month, lets you sync between only two devices, and doesn't include advanced features.

Can I trust Evernote?

Evernote users trust us with billions of their notes, projects, and ideas. That trust is based upon us keeping that data both private and secure.

Can you use Evernote offline?

Evernote Company Revenue

Evernote is designed to sync all of your notes and notebooks across all your devices when you have an internet connection.

Evernote - Conclusion

Evernote provides a wide range of services. It gives you everything you need to keep life organized starting from great note-taking, project planning, and easy ways to find what you need when you need it. It was founded to address a growing problem that technology helped to create like how to succeed in a world where the volume and velocity of information are constantly increasing.

Nowadays people are overwhelmed with information, and more anxious about how to use it. Evernote is helping people find focus in order to make progress on what matters the most. The company believes that different perspectives lead to better ideas. The Evernote company is continuously working to create a more trustable and collaborative environment within Evernote one where all employees can be their authentic selves.